Bernadette Soares

In my beauty bag: Bernadette Soares

Bernadette Soares, 45, is a mother of three who came to New Zealand from Mumbai, India when she was 21.

She launched the Pharo Salon Sugaring System in 2009 and now has 500 salons across Australasia stocking the alternative eco-friendly and less-painful alternative to wax (a busy woman!).  She also owns beauty brands Radiessence, Natural Glow and Bodeze (a very busy woman then).

“I wear makeup on weekdays but lighter on the weekend. Even at home I dress well, I don’t really slack off, and it just completes your look.

I was brought up with a lot of natural beauty treatments, and that was my introduction. From very young at six, seven, eight, we were alway looking after our skin and our hair.

First thing in the morning after showering I moisturise with Estee Lauder hydrating and anti-ageing moisturiser. I am always trying out new products but if I had to stick to one moisturiser it would be Estee Lauder. Then I use Radiessence Colour Collection cream – it has an SPF30 – it’s a primer and a very light concealer.

I use Radiessence foundation. I always do my eyes up, no matter what. I have an Elizabeth Arden quad in browns – every time I use one I replace it. My mascara is Isabelle Dupont from Italy, I get it at Makeup Direct. It has a double wand for the base and the overcoat.

Some days I use bronzer and do a bronzed natural look; other days I use an Isabelle Dupont skin corrector which gives you a light powdered look. I quite like some of the Revlon blushes too, and some days I have a pink blush (I don’t like to stay with the same look all the time).

I love my ColorStay Revlon Lipglosses – they do give you a stain that lasts all day. The Natural Glow ones are a bit lighter and just give you a sheen.  I prefer lipgloss to lipstick.

I can’t do without my favourite Estee Lauder White Linen perfume. I try the new fragrances that come out but I always go back to it. I have the hand and body lotion and the shimmer powder too.

I’m a huge Pantene fan. I’ve tried all the expensive shampoos – everything – and I’ve always come back to Pantene. Shampoo, conditioner, smoothing serum to take away the frizz, the heat protection mist – I’ve got them all! I always use Livon oil (it’s an Indian brand) on top for a sheen.

I’m a big Zoya fan when it comes to nails – it’s an organic brand from the UK. They have great colours that last a really long time.

Even if I am not going to the beach I will spray my body with one of those SPF cans that you get now – I think it’s a Neutrogena.

I am passionate about beauty – you have to be when you own four beauty brands.”

– As told to Julie Roulston 


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