PANAJI: The Goa tourism development corporation (GTDC) in collaboration with Club Goa on Tuesday launched its ‘Club Goa privilege card’ to provide a unique add-on service to the tourism segment.
The privilege card will be made available at all entry points to Goa to allow cardholders to avail of facilities at discounted rates at certain places. Shawn Gracias, chairman of Club Goa, while addressing mediapersons in the presence of GTDC chairman Nilesh Cabral, said the card is aimed at providing add-on services to the existing tourism segment with a key focus on data collection that will encourage repeat business via ‘Brand – Goa’.
Through this venture, Cabral said they will promote GTDC hospitality locations and services.
It is also an attempt at creation of a loyalty concept for ‘Brand-Goa’ with the domestic and international travelers. He further said this is a perfect opportunity to enroll potential holiday makers and tap new markets via the club card programme.
The card concept revolves around the club card and loyalty programme as in the case of the Spanish model ‘Spain Save’ whereby the cardholder will enjoy a host of privileges in the form of offers and discounts in the state via participating boutiques, stores, hotels, restaurants, clubs, cafes and other retail points. The card can be bought on payment of 1,000 with a validity of one year.
Footballer Roberto ‘Beto’ Silva has been selected as the brand ambassador for the entire marketing and promotional activities of the ‘Club Goa’ brand. Addressing mediapersons, he said he was excited about being chosen as the face of the Club Goa brand.
The card will also provide an opportunity for business owners to advertise and showcase their product line through the card.